The key moments for Smartexe company

Year of Innovation and Achievements: Smartexe 2024 Recap

December 19, 2024

Reading time: 1 min

As the year draws to an end, it’s a perfect time to take a journey through some of the transformative moments that defined 2024 for Smartexe.

This year wasn’t very friendly to tech companies, but we managed to overcome most of the challenges and to prosper.

Rebranding Smartexe: From Tech Company to Team-Driven Powerhouse

First, Smartexe went through an end-to-end rebranding. We understood that the strongest part of our offering is the fact all our developers are organized in organic teams. Efficient teams of people who enjoy working together, and can start delivering value from day one.

We created a brand mascot: multi-headed HydraDev that serves as the organic nature of our teams (and an illustrated visual language to go with it). Additionally, we’ve developed a new logo that shows the woven/intertwined nature of proper teamwork.

Recognition and Results: Awards and Growth

Furthermore, we launched a new website and blog to better represent our values and key propositions. The new website has dramatically increased the number of organic visitors and conversions.

We also got some respect and appreciation from the market, as Smartexe was chosen as one of:

Top 15+ App Development Companies in Tel Aviv
Best Game Development Companies in Israel
Top Web Design Companies in Irvine

We’re super excited about 2024, how about you?

Olha Chyrka

Marketing expert in Smartexe

FAQs

How does a redesigned website impact a tech company’s growth?

An optimized website improves company communication, showcases expertise, and captures leads. A conversion-focused site often leads to increases in organic traffic, search visibility, and customer inquiries, directly supporting business growth.

What does rebranding mean?

Rebranding involves more than just updating a logo. It includes redefining the company’s visual identity, refining messaging, and aligning the brand with its core strengths—such as team structure, service model, or unique value proposition—to better resonate with customers and stand out in the market.