As the year draws to an end, it’s a perfect time to take a journey through some of the transformative moments that defined 2023 for Smartexe.
This year wasn’t very friendly to tech companies, but we managed to overcome most of the challenges and to prosper.
First, Smartexe went through an end-to-end rebranding. We understood that the strongest part of our offering is the fact all our developers are organized in organic teams. Efficient teams of people who enjoy working together, and can start delivering value from day one.
We created a brand mascot: multi-headed HydraDev that serves as the organic nature of our teams (and an illustrated visual language to go with it). Additionally, we’ve developed a new logo that shows the woven/intertwined nature of proper teamwork.
Furthermore, we launched a new website and blog to better represent our values and key propositions. The new website has dramatically increased the number of organic visitors and conversions.
We also got some respect and appreciation from the market, as Smartexe was chosen as one of:
- Top 15+ App Development Companies in Tel Aviv
- Top Game Development Companies in Israel
- Top Web Design Companies in Irvine
We’re super excited about 2023, how about you?